Estée Lauder Acquires Too Faced, Cruelty-Free Status Update
Grab a box of tissues, y’all, ’cause the peeps who brought you Better Than Sex Mascara and Primed & Poreless done did sell their company… to a huge company that animal tests! Yup. Estée Lauder just acquired Too Faced for friggin’ $1.45 billion, the biggest acquisition in Lauder’s history.
So what does this mean as far as Too Faced’s cruelty-free status goes? A rep from Too Faced has confirmed: “The formulas will stay the same, and yes, the brand will stay 100% cruelty-free!” Too bad this doesn’t reflect the stance of their parent company, Estée Lauder, though. 🙁
Now, there are two ways that people might view this dilemma. Some peeps will continue to support Too Faced, as it sends a message to the parent company that there’s a rising demand for cruelty-free companies and products, while others will boycott them altogether because they feel like they’re indirectly supporting animal testing. I have a whole post on this topic here.
I personally don’t support these types of companies because there are SO many vegan-friendly, legit 1000% cruelty-free companies to choose from these days that I’d rather funnel my monies to them (and I lurrrve me some indie brands), but seriously, no judgies if your opinions differ from mine. I am stoked that they will indeed be keeping the brand’s CF status… perhaps a small silver lining. C’mon Estée Lauder, please get your sh*t together!
Anyhoo, tell me your thoughts! Will you continue to support Too Faced? If not, which products will you be mourning the most? xx
About Sunny (Sunny's Profile)
Longtime vegan, hardcore compassionate beauty junkie, serious cake aficionado, and lover of all things floofy and sparkly! If there's something in particular you'd like me to review, drop me a line at Sunny@VeganBeautyReview.com. You can also find me on Facebook, Instagram, Twitter, YouTube, and Google +.Filed in: vegan makeup
