e.l.f. Cosmetics Now Officially 100% Vegan!
For years people have been asking me if e.l.f. Cosmetics, one of the most affordable and easily accessible, was indeed all-vegan, to which I’d always have to reply “all of their makeup is vegan but not all of their brushes are” (and it always pained me just a little to know that e.l.f. was SO close to makin’ it all the way)… that is, until now! They are officially 100% vegan – makeup and brushes (which are now being made with synthetic fibers)! This recent decision was based on a strong collaboration between e.l.f. Cosmetics and PETA (← gettin’ sh*t done). ♥
Btw, synthetic makeup brushes are the shizz for a couple reasons. Lemme break it down:
- They aren’t made out of animal butt hair (eg. squirrel, mink, sable, goat, etc.) – ew and ouch!
- They don’t harbor bacteria like animal brushes do.
- They’re often more affordable than animal hair brushes (amen!).
I don’t know about y’all, but i’mma buy ALL the e.l.f. makeup brush kits, like nao!
e.l.f. cosmetics can be found online and at drugstores and popular chains like K-Mart and Target.
Be sure to check out Vegan Beauty Review’s List of Vegan and cruelty-free makeup brushes, too!
About Sunny (Sunny's Profile)
Longtime vegan, hardcore compassionate beauty junkie, serious cake aficionado, and lover of all things floofy and sparkly! If there's something in particular you'd like me to review, drop me a line at Sunny@VeganBeautyReview.com. You can also find me on Facebook, Instagram, Twitter, YouTube, and Google +.Filed in: vegan makeup
